Have you ever wondered why a woman's product is more expensive than a man's product with almost no difference other than it's packaging or it's touch of feminine colour. This hidden inequality is actually know as "Pink Tax".

The pink tax refers to the price disparity where products marketed to women cost more than those marketed to men, despite being identical or nearly identical in functionality.

According to a 2015 study by the New York City Department of Consumer Affairs, products marketed to women cost on average 7% more than comparable products for men. Women’s personal care items, like razors and shampoos, were found to be 13% more expensive than similar products for men. On average, women’s clothing costs 8% more than men’s clothing for similar styles. other than all these, The pink tax can cost women an estimated $1,351 annually, adding up to over $40,000 by the time they reach retirement age.

According to a survey by a consumer advocacy group, 70% of Indian women were unaware of the term "pink tax" but recognized the price disparities when shown examples.

Some examples of brands and their pricing disparities that highlight the Pink Tax in India:

1. Razors - Gillette

Product for Men: Gillette Mach3 Razor

Price: ₹269

Product for Women: Gillette Venus Razor

Price: ₹375

Disparity: Women’s razors cost approximately 40% more despite offering a similar function.

2. Body Wash - Dove

Product for Men: Dove Men+Care Body Wash (400ml)

Price: ₹299

Product for Women: Dove Body Wash (400ml, same ingredients except for scent)

Price: ₹345

Disparity: Women’s body wash costs 15% more, mainly due to fragrance differences and feminine packaging.

3. Shampoo - Sunsilk

Product for Men: Sunsilk Strong & Long Shampoo (180ml)

Price: ₹135

Product for Women: Sunsilk Hairfall Solution Shampoo (180ml)

Price: ₹160

Disparity: Women’s product costs 18% more, marketed for "specialized needs" that overlap with men's requirements.

The pink tax has been around for a long time. In the early 1900s, companies realized they could sell more by marketing products separately to men and women. For women, they made items look more “feminine” with pink colors or flowery designs and then charged higher prices. Society’s expectations about beauty and luxury also played a role, making these products seem like extras instead of essentials.

The pink tax is a subtle yet pervasive form of gender-based pricing that affects women globally. From personal care products to education and services, the financial disparity highlights the need for greater scrutiny and transparency in pricing practices.

Addressing this issue requires awareness, consumer vigilance, and collective efforts to ensure fairness in the marketplace